Smile Formula
Introducing the Smile Formula project, where as lead designer, I collaborated with the founding team to develop a compelling brand identity and visual direction for our affordable invisible aligners.
From brand guidelines to packaging design, our focus on innovation helped secure $1.5 million in funding in April 2020. Copyright © Smile Formula
![](https://freight.cargo.site/t/original/i/8820fee9c1e497419438070bde064a77cb968ea693fd5e7feacf5460afc2e2e0/Smile-Formula-Overall-Look-Gif.gif)
![](https://freight.cargo.site/t/original/i/8148a054c77625fb9704dfac071559b056952b93cb86e156179e2fa3db04947a/smile-formula-posters.jpg)